The Clarion
d drew to itself neighboring buildings, until it eventually gave way to the largest, finest, and most up-to-date office edifice in the city.
res of its inventor abroad in the land, many lesser experiments had
tread of brisk feet, until he reached the fifth floor where cluster the main offices. Here through a succession of open doors he caught a glimpse of the engineer who controlled all these lively processes, leaning easily back from his desk, fresh, suavely groomed, smiling, an embodiment of perfect satisfaction. Before Dr. Surtaine lay many sheaves of
ting, Dr. Surtaine
the old slave at w
nd the Doctor's fingers went up to it for a quick pres
yours truly is the man behind the engine. The State, I'm It, as Napoleo
rds, a one-m
ry now and then, just to keep my hand in. I can put more pull into an ad. to-day th
brick in this building
r walls," suggested Dr. Surta
y newspaper advertisements, handsomely mounted, most of them bearing dates on brass
, and a huge full-newspaper-page size, each embodying the same figure, that of a ma
t of the surrounding print: "Pain-Back-Take Care-Means S
RT
RE
of Old Lame-Boy?"
thetic poin
tics of it. 'Handsome
t faded beaut
oney to bank for us, Boyee. That'
ou des
I'd spent one hundred thousand dollars more than we owned, in the newspapers, and had to borrow money right and left to keep the manufacturing and bottling plant up to the orders. It was a year before we could see clear sailing, and by
eys have
troubl
diseases wouldn't depen
the early winter, and pneumonia in the late. But there's no doubt that the kidney season comes in with the changes of the spring. That's one of my discoveries, too.
nds interesting. More s
and out-of-sortsy. They don't know what ails 'em, but they think there's something. Well, one look at that ad. sets 'em wondering if it isn't their kidneys. After wonder comes worry. He's the best little worrier in the trade, Old Lame-Boy is. He just pesters
of puzzled reminiscence, "in the old day
he kidneys. Good for everything, for that m
formula's the vita
l thing: certainly. But, you see,-well,-new d
put new
d for the kidneys. Dropped some things out, too. Morphine got sort o
things, Dad. But morphine seems a pretty dange
re ain't a grain of
glad
. But when the Pure Food Law compelled us to print the amount of morphine on the label, I just made
w hurt our
p. You see, now we can print 'Guaranteed under the U.S. Food
the guara
hat the Government officially guarantees Certina to do everything we claim for it," chuckled Dr. Surtai
the for
ets of the trade?" ch
ming into the
e swept his hand about in a spacious circle, grandly indicating the advertisement-bedecked walls. "Th
to his son, he made it a practic
business up to mark. Beside
gs which were exchanged between the head of the vast concern and such employees, important or humble, as they chanced to meet in their wandering
all his stuff. If I could teach him to write ads. like I do it myself, I'd pay him ten thousand-yes, twenty thousand. I'd have to, to keep him. The circu
e-glasses, greeted Hal with some interest
opposed to, you know. In the sub-line, tell what they
e abruptly. "Anti-Ralgia's played tha
kind of subdued roar, "I've got it! I've got it, Con! 'Pro-Pellets.' Tell people what they're for, not what they're against. Besides, the nam
but with genuine appreciation of the fitn
-Pellets: it's just one step. Like as not you'd have seen it yourself if
him a hearty pat on the shoulder, and passed on. Hal began t
medicines besides
at's a teething syrup: does wonders for restless babies. On the floor below is the Cranicure Mixture for headaches, Rub-it-in Balm for rheumatism and bruises, and a couple of small s
roubles, I assume," said Hal
ssly. "Quite a booming little trade, too. Take a
ses of testimonial letters, all listed and
. And gratitude; good Lord! Sometimes when I look 'em over, I wonder
art department where Dr. Surtaine had some
d the head designer say with a chuckle, and his father reply:
as they approached a side passage sloping
e manufacturing depar
the medicin
ing and shi
we going
You won't find much to
h this phase of the business. Apparently his hand was not so close in co
l runs itself," he e
a check on the mixing, t
the formula. No c
es of girls were busily inserting the bottles, together with folded circulars and advertising cards, into pasteboard boxes. At the far end of t
"How clean and app
d the big man's
tors' doses? They're nasty. The very thought of 'em would gag a cat. Tell people that here's a remedy better than the old medicine and pleasant to the
o the mixing-room
t you'll see les
steady plashing. Presently an attendant gnome, stripped to the waist, appeared, nodded to Dr. Surtaine, ca
h," he sai
ht," protested Hal. "I
er. It won't hurt y
r, and, at his nod, put
like spiced wh
, caramel, cinnamon and cardamom, and a touch
aware of an almost
to his father as they emerg
plied the other curtly. "
r. Dixon was looking for you, Dr
ained Dr. Surtaine as a shabby, a
that last lot of cascara,
Number
on't seem to ha
s the tone that it sounded like a
ever, the chemist
erved; "and I guess it'll
mula. But his mind, accustomed to easy acceptance of the business whi
d along. "College-bred, and all that. Boozes, though. I only
g and mailing were looked after, and at length stopped before the door of a small office occupied by a dozen women. One of these, a full-bosomed, sl
I sent you about Letter
iding genius, pleasantly. "Just
getting
s as interested in this as he had b
," pursued the girl, handing him a
r employer, amused. "May
always tell us to make suggestions.
tiest girl in the shop, and about t
ddenly interested and appreciative to see to what a vivid prettiness h
" she asked composedly, and with almost as propr
business you would advise a rathe
e around, upon her busy roomful, all sorting and marking
ith a shipping-bill. Looking down the line of workers, Hal saw that each one was simply opening, reading, and mark
e her eyes. That's stomach. And the lameness in the side is kidneys.
this?" asked Hal, as she l
ndence. This is t
I'm a perfect gre
, 'Write to Professor Certain'-the trade name, you know. It's the regular st
ing from a bag upon the receiving-table. All
hope to answer al
elicious derision. "He? You don't suppose
the an
m-letter number, underscores the address, and it goes across to the letter room where the right answer is mailed, advising the prospect to take Certina. Orders with cash go direct to the shipping department. If the symp-writer want
ther couldn't attend to them
s want and need. It makes no difference who prescribes it. Th
Chi
ll call him that,
face, and the brilliant eyes. "You wouldn'
, and I never want to work in a better
from behind Hal. "That's the one and only reason. I'm a flint-liv
troverted the girl, earnestly. "When one o
nce meeting. Milly, you're right about this letter. It's the confidential note that's lacking. It'll work
e to be very patient
softly; and though her look was steady he saw the full color rise
r, Hal," warned the old quack,
father out into the hallway. But the blithe and vivid femininity of the young expert plucked at his mind. At the bend of the hall, he