Public Opinion

at I have examined agree tolerably well, though they were made at different times, in different places, and by different methods. [Footnote: July, 1900. D. F. Wilcox, The American Newspaper: A S

tising, pp. 226-248. See also Henry Foster Ad

ing Habits of Colle

ss and Richard B. Fra

l Advertisers, Inc., 1

k C

n Chicago and received replies from twenty-three hundred. Between seventy and seventy-five percent of all those who replied to either inquiry thought they spent a quarter of an hour a day reading newspapers. Only four percent of

them liable to a curious little bias against appearing to spend too much time over the newspapers, and perhaps also to a faint suspicion of a desire to be known as rapid readers. A

st which is less subjective. Scott asked his Chicagoan

t read bu

" two

three

four

five

six

the pape

me of thi

nt in Scott's group who rate themselves at fifteen minutes a day. The omnivorous readers of from four to ei